NASCAR’s Overused Sponsors and History, Part I

Evolution of Budweiser

Budweiser was a popular sponsor in the Early 80s. But now, they don’t have such a great relationship anymore. And part of that is due to: its overuse. Budweiser was shared among wondrous teams and drivers. Drivers and teams who we barely Recognized. The next drivers to overtake the Budweiser sponsorship, and who we recognized Better, were icons such as Terry Labonte and Darrell Waltrip. Terry Labonte had a longer history with the sponsor than Neil Bonnett. Neil was only on Terry’s team for one season. Darrell Waltrip only operated the sponsor in Two seasons. The Next quintessential decade is the nineties. By This time, Terry under Junior Johnson and Associates gave up the operation for Geoffrey Bodine. He only operated it for two seasons: 1990 and 1991. Bill Elliott was the next candidate for the JJ&A affiliated Budweiser #11 livery from between 1992 and 1994. Ken Schrader then took over the Budweiser sponsor for ’95 and ’96, But for a different Team: Hendrick Motorsports. JJ&A was registered for Brett Bodine, [one of Geoffrey’s brothers who have previously operated for JJ&A] under a new sponsor: Lowe’s starting 1995. The Next season [1996], he named the team After him. 1997 Ricky Craven was registered to drive the #25 Bud car for Hendrick Motorsports, picking up where Ken left off. But in 1998, The number was changed to #50 to commemorate the fiftieth anniversary of NASCAR and how many Years it’s been. Since 1999, Dale Junior operated it under his Father’s team: Dale Earnhardt Incorporated, until 2007 final year being. Now in 2008, this is when things get out of hand. Kasey Kahne one ups Dale Junior’s legendary Red Rocket, instantly being interpreted as Kasey Kahne’s #9 = Dale Junior’s #8 + 1. Kevin was the next candidate to operate the Budweiser sponsor in 2011, causing the sponsor look even More overused from 2011 to 2017. From between 2011 and 2013, Bud was one of Kevin’s sponsors as the operator of the #29 for Richard Childress. From between 2014 and 2016, Budweiser stuck with Kevin in the #4 at Stewart Hass, making both number + sponsor combinations Unusual.

Hope you enjoyed this presentation of NASCAR’s overused sponsors. The next article will discuss Coca Cola. Here is the link to the history of the Bud sponsor underneath. Until next time, Thanks for Reading!